Tiger Woods Inks Exclusive Deal with 2K


The team at 2K announced today that they have signed an exclusive, long-term partnership with golfing legend Tiger Woods.

As part of this arrangement, Woods’ name and likeness will appear exclusively in the PGA TOUR 2K franchise and any other golf games published by 2K during the term. He will also serve as Executive Director and consultant for PGA TOUR 2K. Finally, 2K will partner with Woods’ TGR Foundation, which provides STEM curricula and college-access programs.

Learn more with the following teaser trailer:

Tiger Woods Signs Long-Term Exclusive Deal With 2K

Alongside this news, 2K also announced that it has entered into a definitive agreement to acquire HB Studios Multimedia, which previously worked on PGA TOUR 2K21 andThe Golf Club franchise. This acquisition is expected to close in the first calendar quarter of 2021 (subject to customary closing conditions).

Tiger Woods said the following in January:

“I am looking forward to making my return to the video game landscape, and with 2K and HB Studios, I’ve found the right partners to make it happen. I’m honored to take part in this opportunity and look forward to sharing my expertise and insights as we build the future of golf video games together.”

David Ismailer, President at 2K, said the following:

“In golf, there is no bigger icon than Tiger Woods. Like the rest of the world, we were saddened to hear of his recent accident, and we wish him a full and smooth recovery. We have been eager to announce our partnership with Tiger, whose legendary career has transcended the sport. We are thrilled to have him join our PGA TOUR 2K series as an Executive Director. Through our new partnership and acquisition of HB Studios, we’ve reaffirmed our commitment to the PGA TOUR 2K franchise, expanded on our successful independent studio model and invested in both the right people and resources to bolster our portfolio of world-class sports experiences.”

James Seaboyer, President and Studio Head at HB Studios, added:

“The team’s love and knowledge of golf is immediately evident in our games. We’re thrilled to officially become part of the 2K family and continue development of the PGA TOUR 2K franchise. Our work with 2K on PGA TOUR 2K21 brought our capabilities and aspirations to the next level, and we can’t wait to show the world what we’re planning for the future.”

Source: Press Release
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