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The 5 Most Hilariously Awful E3 Press Conferences

The 5 Most Hilariously Awful E3 Press Conferences
The Electronic Entertainment Expo (E3) is a magical time chock full of fresh new video games, consoles, and a heaping helping of hype. But what happens when the hype train goes off the rails? Below are five examples of marketing going horribly wrong, forever captured on video for your enjoyment.

Konami’s E3 2010 Press Conference

Konami came into this conference completely unprepared. The thick-accented Tak Fujii set the tone for a conference full of slap-happy luchadors, creepy stalkers, and dancers proudly exclaiming that gamers can now “move their fat body freely.”

There’s a reason this company has pre-recorded all of their conferences after this one.

Microsoft’s E3 2011 Press Conference

Even without the technical difficulties at the beginning (who forgets to charge a controller before a major conference anyway?), Microsoft’s 2011 conference left a bad taste in gamers’ mouths. The system sellers shown this year were Kinect Fun Lans, Kinect Sports: Season 2, Star Wars Kinect, and…Disneyland Adventures (for the Kinect).

That’s a lot of Kinect.

Sony’s E3 2006 Press Conference

The conference that spawned a million memes. It’s easy to laugh at it now, but the $599 US dollar entry fee to play with giant enemy crabs on the PlayStation 3 was just too much for some people.

Nintendo’s E3 2008 Press Conference

How does Nintendo follow up a year featuring Super Smash Bros. Brawl and Mario Kart Wii? Wii Music and Shaun White Snowboarding. Fans stuck to brawling and racing, leaving the air drum solos and snowboarding to those crazy execs on-stage.

Ubisoft’s E3 2011 Press Conference

Lovingly dubbed “Mr. Caffeine” (or “Doodly Doodly Doop” depending on who you are taking to), Ubisoft pitchman Aaron Priceman delivered a press conference full of nervous energy and bad jokes. Unfortunately, nobody was laughing at his jokes but himself.

Casey Scheld

Casey Scheld has more than 15 years of experience in the gaming industry as a community manager, social media director, event specialist, and (of course) gaming editor. He has previously worked with gaming start-ups like Raptr, publishers like Konami, and roller derby girls at PAX West (check out Jam City Rollergirls)! Gamers Heroes is a passion project for him, giving him a chance to tap into the underground side of gaming. He is all too eager to give these lesser-known heroes of the indie space the attention they so rightly deserve, seeking out the next gem and sharing it with the world. Previously making appearances at events like CES, GDC, and (the late) E3, he is all too happy to seek out the next big thing. For those that want to talk shop, send over a tip, or get an easy win in a fighting game of their choosing, be sure to check out his social media channels below.

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