Hasbro x Nintendo The Legend of Zelda Toy Collaboration Announced
Hasbro has announced a new multi-year licensing partnership with Nintendo to create products based on the popular Legend of Zelda franchise.
Set to begin in 2027, this collaboration around The Legend of Zelda will see its first reveals of three 6″ scale figures at the upcoming San Diego Comic-Con event, which is happening from July 23 to July 26 in San Diego, CA.
Billy Lagor, President Toys and Board Games at Hasbro, said the following:
“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery.
By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.”
Source: Press Release, Instagram
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