In celebration of media icon Sonic the Hedgehog’s 30th anniversary, SEGA of America and creative agency Liquid+ Arcade have released a new unstoppable video campaign for their mascot.
The new “Unstoppable” campaign puts the spotlight on a number of young Sonic fans in the past 30 years. Sonic will see his 30th anniversary on June 23, 2021, and there’s no better time to take a nostalgic look at the franchise.
You can watch the throwback below:
The celebration of all things Sonic will continue on May 27 at 9am PT with the Sonic Central broadcast on their YouTube and Twitch channels. SEGA’s Sonic Team department will pay host to a number of special guests as they talk about partnerships, projects, and events revolving around the blue blur.