The team at SEGA has formed a partnership with JAKKS Pacific, Inc. for a toy and costume collection around the animated Sonic Prime Netflix series.
With this partnership in place, JAKKS will create action figures, playsets, vehicles, plush and other collectibles associated with the show. JAKKS has also named Disguise, Inc. as its official costume and costume accessory partner, with distribution rights across the globe.
According to Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, Inc.:
“SEGA has done a tremendous job telling the story of Sonic through a multitude of medium forums. In addition to the high-octane video games they continue to release and the Sonic Movie 2 coming next year, Sonic Prime’s premiere on Netflix in 2022 will keep fans engaged with the property and give JAKKS a whole new Sonic multiverse to explore through toys and costumes. Our customers are not just kids, but also collectors, and this brand consistently hits the mark with retailers and fans year after year.”
Michael Cisneros, Senior Manager of Licensing at Sega of America, Inc., added:
“JAKKS has consistently captured Sonic’s signature persona, and we’re thrilled to have them on board for another partnership. Sonic Prime will feature everyone’s favorite hedgehog setting out on a new adventure, so we’re looking forward to providing innovative products to audiences everywhere that will bring the iconic character to life.”Michael Cisneros