Angry Birds Licensing Merging with SEGA’s Global Operations
Rovio and SEGA today announced a significant strategic evolution in the management of the Angry Birds brand licensing, with activities now unified under SEGA’s transmedia licensing operations.
This licensing integration directly supports the core goals of SEGA’s Rovio acquisition. Rovio and SEGA are now positioned to uncover new synergies and reach more territories, leveraging SEGA’s successful :recipe” for building brand longevity found in their iconic Sonic the Hedgehog brand.
Hanna Valkeapää-Nokkala, Rovio VP of Transmedia, said the following:
“We are incredibly excited about the opportunities that come with uniting our licensing activities with SEGA.
This contributes directly to our transmedia goals with the Angry Birds IP.
Together, we are more capable of providing amazing experiences, products, and location-based entertainment to even more Angry Birds fans in more locations around the world, and across many different touchpoints.”
Justin Scarpone, SEGA EVP, Global Head of Transmedia, also said the following:
“Angry Birds is an IP cherished worldwide, and this marks an incredible opportunity to explore fresh, innovative avenues to propel the brand to unprecedented heights.
By fully integrating Angry Birds into SEGA’s global licensing framework, the combined strength of these organizations is poised to unlock the brand’s true potential.
Fans and partners can look forward to a renewed chapter for Angry Birds that’s stronger, bolder, and more supported than ever before.”
Source: Press Release
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